Galliker’s Dairy Company became one of the first dairies in the Northeast to introduce its lightsafe jug – a research-backed method of preserving milk’s freshness and flavor. The yellow jugs launched on March 2, 1992, and to celebrate the 25th anniversary, Galliker’s tasked Elias/Savion with creating an awareness campaign.

The agency developed the “Hello Yellow” campaign, designed to both raise awareness for the anniversary and shine a light on the scientific value of the brand’s beloved yellow jugs. We deployed a mixed media campaign with traditional print, outdoor, radio, web and social ads as well as branded items such as a door cling, grocery list notepad, a rail tag and more. We also launched a Facebook contest to promote word-of-mouth buzz.

The Johnstown region responded with excitement as the campaign and Facebook contest unfolded on social media. The social campaign garnered nearly 38,000 impressions on Twitter, 129,000 impressions on Facebook. Web banners garnered an impressive 1,164,000 impressions.