No chip is more loved around the world than Lay’s, so PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer.
Approach
To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt – has established her as one of the world's most sought after graphic artists.
Results
The collaboration brought to life classic moments of summer creating a visually striking pack at shelf and meaningful connections with consumers.
