Get Apple users to switch to Microsoft.

Apple users trust Apple products, believing that the MacBook is the best without considering other options. But almost all the reviews online say that the Microsoft Surface is superior in almost every aspect. So how do we get Apple users to see that?

Just ask Siri.

A campaign that hacks Apple by encouraging its users to ask Siri questions that compare the Surface to the Macbook. The results showcase the online reviews proving that the Surface is better, on the users own devices.

When people interact with the ads, they’ll see the answers on their own devices encouraging them to read these reviews and realize that the surface is the superior product.