The goal of this 15 second commercial and the rest of the TV campaign was to raise awareness of the Five Star Bank brand and gain market share by moving Five Star into consideration as an attractive community-based alternative to other banks.
We wanted to recognize that their customers are not only planning for the future, they are already busy making tomorrow a reality, and that they just need a little help getting there.
To bring the "Today is tomorrow in progress" campaign to life we collaborated with Italian illustration studio Bomboland, and developed a fully integrated campaign of concept driven cut-paper images.
The brand campaign gained much visibility, and a great response with its launch during the Olympics. The campaign will continue to roll-out hundreds of more tactics through-out the year.