The assignment was to pick a story in history, and through victorian hand lettering evoke the emotion of your story through a whiskey bottle label.
I did a lot of sketching and renaming through this process to eventually get a beautiful outcome.
Rithe Whiskey is inspired by the women that were burned at the stake as witches in the 1500s. European governments executed between 50,000 and 80,000 alleged witches, most of whom were simply distilling spirits rather than practicing sorcery. Many of these victims were caught with vials of liquor that, if not prescribed by a doctor, constituted enough evidence to prove they were practicing the dark arts.