The goal of this project was to rebrand Sojos, a raw pet food brand to update its brand image and better align its trademark to its existing identity.
Because the word Sojos is such an interesting word, the decision was made to create a wordmark to capitalize on the unique name. The typography was roughened in order to relate to the pet food being raw. The bone under the O was placed there to aid in the pronunciation of the word as well as tie back to it being a pet-related brand.
The project is successful due to the fact that the wordmark brings more emphasis to the company name, and aligns with the identity of a raw pet food brand.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US