Brown-Forman approached Cue to create an identity and special packaging commemorating the 150-year anniversary of The Jack Daniel Distillery.
The identity for the 150-year anniversary was created as a modular and scalable system that could be applied to special packaging, event banners, advertising and more. A unique clamshell box houses the special, gold-foil-labeled bottle containing a 100 proof Tennessee Whiskey matured in barrel houses high on Coy Hill.
The identity celebrates The Distillery’s 150-year milestone. The package commemorates the event with a specially packaged whiskey created to honor the heritage and craftsmanship of this iconic, American brand.
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