The goal of this project was to develop a logo and label redesign of a craft brewed beverage. The redesign was for the company Division Brewing in Abilene, Texas, and I worked to create one stand alone packaging design.
The can label uses the gap in the can wrap to create the cutout ‘Division’ logo design. The color palette is drawn from the pineapple flavor of the beer, with minimal decorative elements simplify the design.
The new label is successful because it uses the restrictions of the can wrap to create the logo and convey the idea of division. In addition to this, the new design is more sophisticated than the previous and gives the brand a more unified look.