In the United States, sweat suits (i.e., track suits) are known as the official outfit of those who have given up on life. They are baggy and visually unappealing. But they are also incredibly comfortable. Given this dichotomy, people tend to only wear them around the house, as they don’t make a good first impression out in the world.
That’s why we created the Professionals Collection, a product innovation that would have people feeling great and looking successful, anytime and anywhere. We created unique swing tags and look-book cards for each suit in the Collection, and then sent them to our biggest fans in custom garment bags, complete with personalized, signed letters inside.