Design poster series for “Jugular", an editorial style art book.
Approach
Simplicity and Elegance, we let the image and title of the publication speak for itself while the informative text floats between the branches of the image. The title, in white and at the base of the image, transforms into snow on the ground.
Results
A poster that encourages exploration and inquiry. The visual metaphor expressed in the placement of the “Jugular" title suggests that the ego of the publication is in service to the article.
