Originally, we came up with an organic post for Tastykake that took into account how people are not able to travel (especially abroad) during these challenging COVID 19 times. So, with this in mind, we created a whimsical virtual tour of famous sights around the world with a fun twist – using different Tastykake snacks in place of the real thing. In this way, people could travel without leaving the house and, at the same time, we’d whet their appetite for a delicious Tastykake delight. This simple post generated tremendous enthusiasm with many likes and positive comments, which inspired us to turn it into a series of posters.