The Valencia Jazz festival is one of the most important in Europe. In its 23rd edition, the festival expands its activity during the four months of summer with concerts and activities in 10 different spaces. The image must be emphatic and recognizable by jazz fans, as well as by the citizens of what is happening in their city, in all the communication pieces.
The word JAZZ in itself sounds like jazz. Why not use it as a central element of the poster? Jazz is nocturnal, jazz is in black and white. The differential value of this lettering is that it is made in a 360º virtual space (VR) with the tiltbrush software. With jazz music playing and body movement these forms emerged that appeal to the manual and physical, the improvisation, the rhythm, the tension and relaxation typical of this music.
This image dressed the city and visually accompanied the concerts of artists as important as Gregory Porter, Bobby Mcferrin, Kyle Eastwood, Paquito de Rivera or Perico Sambeat.