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Create a recyclable k-cup coffee package and integrate typographic elements using only one ink (black). The audience is geared to those who are 24 to 35 and who are interested in high quality k-cup coffee, as well as concerned about the environment.
Scan found type and embellishments, as well as use a reliable typeface — such as Franklin Gothic.
The typographic treatments fulfilled the expectations of the client, and the overall design has been well received by the target audience.