My brief was to create a print brochure, poster, and other corresponding themed materials to promote a Manchester-based evening film festival.
The target demographic was young professionals; the "happy hour" crowd.
I curated the festival myself, choosing 5 classic and cult-favorite movies to adhere to a Dystopian theme. Blade Runner, 12 Monkeys, Children of Men, Planet of the Apes, and Idiocracy.
Because the visuals for these films, and Dystopian work, is mostly futuristic/industrial, and very distressed and deteriorated, I was influenced greatly by David Carson's grunge aesthetic for the typeset elements.
I used stock photography of Manchester, where the festival is located, and created an apocalyptic digital collage. Originally in class I hand-drew sketches of technology from the films in order to create a poster, but it lacked a clear connection to the target audience. I wanted the audience to think about their own future and the effects their actions have on society, so imagined a dystopian view of their home.
The festival information brochure unfolds to reveal this poster as a souvenir for attendees. As a festival buff myself, I appreciate having souvenirs that can stand as art pieces on their own - without unnecessary distracting details that aren't relevant after the event has passed. I kept all information about the films and the event on the other side of the poster.
This project was met positively by my instructors, who encouraged it be developed for inclusion in my final student portfolio. It is very different than the other graphic design I've done - but I love David Carson, Neville Brody, and other designers who are "anti-pretty" so I really enjoyed this homage.