Assignment Redesign the logo of a client of your choosing. The logo redesign can be a complete rebrand or a thoughtful evolution of the existing identity.
Approach: I chose to redesign the logo of Monkeypaw Productions, a film production company that is known for its visionary narratives and holds the horror genre in high esteem. My goal for the redesign was to capture Monkeypaw's creative take on storytelling. Using analog and digital forms, I created a trademark with the feel of a hand-crafted project with a touch of the macabre.
Results: The image incorporates the letter M in the monkey paw as an homage to "M," the 1931 German thriller directed by Fritz Lang