A new name and brand Identity for an established and exceptional IT company that strives to deliver peace of mind to all clients by cultivating a positive relationship between people and the technology they use.
SML renamed the company Amiti, meaning 'peace and harmony'. This philosophy, combined with their love of efficiency and attention to detail, formed the identity idea - they 'dot the i's and cross the t's' on every project. This also represents their business of IT security - the idea of morse code (the original communication code) interpreted as binary code with the dots as zeros and the dashes as ones - the code extends from the identity throughout their applications by translating into messages of 'peace of mind' across communications. The colour palette - an unusual one for an IT client - sets them apart from competitors with calming muted greens juxtaposed with an energetic light digital green that highlights the ‘code’ and messaging.
Amiti have had an overwhelmingly positive response from all current clients and businesses they have worked with for the last fifteen years, winning new clients from different industries since the launch.