We recently teamed up with Fanta for their 'Fanta Mashup' campaign to launch their global rebrand. They approached us to create an artwork based around their new branding and bottle design to use for promotion on their international platforms.
Inspired by the brand's new logo we decided to create a multi-layered design using hand-cut layers of paper. We wanted their new 'twist' bottle to be the hero of the image, and so positioned it as if the paper was bursting from the top in an energetic and refreshing manner. Dotted around the layers of paper we then placed a selection of detailed handcrafted fruit slices, representing the drink's ingredients.
We feel that the end result gives across the energetic and refreshing feel we had aimed for and the poster has had a great response with both the client and on social media.