DAZZLE & SHINE NEW YEAR- Holiday Promo

The objective was to create a wine bottle used as promotional piece that a design studio could distribute to their clients as a celebration of the new year.

The new year brings not only a new beginning, but a wide variety of traditions very rich in history. After examining what makes all of these traditions great, the background of the "New Year's Kiss" paired perfectly with the idea of a promotional piece. Both joyously celebrate first impressions and starting off on the right foot.

To further the idea of a kiss, this wine bottle appears as a lipstick tube cradled in a vintage lipstick case. Printed on the label reads a history of the tradition and of course toasts to starting off the the new year "with dazzle and shine."