AKA Berlin is a tattoo parlour with a minimalistic black and white style. The goal was to encourage people who were hesitating getting their first tattoo.
Special business cards were created so that the shop’s logo also acted as a temporary tattoo, allowing people to try out AKA Berlin’s style before going. AKA Berlin’s logo was redesigned in order to make it in the style of an actual tattoo. Peeling off the plastic shield on the cards allowed people to access the tattoo. They could place the card anywhere on their skin and apply with water. Print ads of the tattoo in use were created, with the line ‘Find us when you’re ink ready.’