The real estate developer National Resources hired Mermaid, Inc. to design the logo, in addition to creating all the collateral materials & website, for this luxury, glass-facade condo & townhome development located directly on the Hudson River.
The logo mark is inspired by a 2-story wall of glass in the lobby. The blue hues are a nod to the river & sky. We created a pattern from the logo mark that is being used in the collateral materials & sales office. The logo type letterforms have modern feel to them & reflect the elegance of this building.
The client loves this logo & wants to use the patten created from the logo mark on everything :)