
- Award
- Gold
- Agency
- Ideas On Purpose
- Client
- Memorial Sloan Kettering Cancer Center
- Designer
- Darren Namaye, John Connolly
- Category
- Healthcare
- Country
- United States of America
- Award
- Gold
- Agency
- Ideas On Purpose
- Client
- Memorial Sloan Kettering Cancer Center
- Designer
- Darren Namaye, John Connolly
- Category
- Healthcare
- Country
- United States of America
- Title
- "We're Changing How the World Treats Cancer." 2014 Annual Report
- Printer
- Allied Printing
- Paper
- Mohawk, Options, Ultrawhite, Navajo
- Design Firm
- Ideas On Purpose
Assignment
This report needs to showcase how MSK is changing how the world treats cancer. There are chapters focusing on partnerships, research and science. Most of these stories have no visual or photography to show.
Approach
Ideas On Purpose created a simple, message driven report with a bold typographic cover and creating a book structure where each section has a small reveal on the cover. Each section uses illustration to capture the concepts and communicate to the readers. This report takes complex concepts and communicates through metaphoric illustration and simple and clear typography.
Contact Information
- Company Name
- Ideas On Purpsoe
- Phone
- 212-366-6355
- john@ideasonpurpose.com
- Website
- www.ideasonpurpose.com
- Address
- 307 7th Ave
Suite 701
New York, NY
10001 US