MarketOpps Legal was organized to launch client initiatives and surround ALM’s 650,000 engaged legal buyers with your powerful ideas and expert practitioners–to conquer territory you need to penetrate an industry, consolidate a growing practice, raise a new office flag or promote your rising stars.
The design of the MarketOpps Ad features a camouflage briefcase with handcuffs attached to the handle, set against a camouflage background. This is meant to signify the tagline "Deliver on Mission-Critical Initiatives" and plays on the military theme of the campaign, which also features language such as "strike force."
The MarketOpps is still in affect and the results are yet to be determined.
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