Create a high-end brochure around the theme of “Societal and environmental achievements of our global network”
The book highlights our legal pro bono work in areas of environment, refugees and advancing the UN Sustainable Development Goal 16: Peace, justice and strong institutions.
We drew many of the images in this report from Steve McCurry’s body of work which spans cultures and issues as it illuminates the themes of our global pro bono work. Our photography focuses on universal humanism and revealing slices of life that otherwise pass unnoticed.
To hint that the future of cooperation is digital, we use digital-looking design elements throughout the book. We also reveal fragments of underlying grid—a symbol of cooperation—wherever we want to draw a reader’s eye.
We used type as art with big letters and numbers throughout the brochure and we brought hand-drawn pencil cross-hatching into our graphic numbers to underscore that even though the cooperation of our network relies on digital tools, it is very human.
The hardcopy and digital versions provide a tool for new marketing and recruiting efforts and enhancing existing client relationships. It delivers a compelling story to both internal and external audiences, underscoring the relevancy and excellence of the pro bono work and why it makes the world better.