For this project, I was challenged with the task of first picking a packaging die-line, then deciding what product would sell well in the packaging style and designing the box.

I chose to work with cat treats and named the brand Calico, focusing on what makes cats unique and the behaviors that cat owners love their pets for. This specific packaging is a limited edition series based on three major cat behaviors with fun packaging to grab people's attention and give appreciation towards what makes cats so special. The box feature hand drawn illustrations that are more organic and relaxed in style to match the concept of "calico" and how a unique and different look is a good thing. The illustrations wrap around the box, taking up two panels on the back, to add more visual interest and allow the cats to dominate the composition.

This project was well received by both fellow peers and my professor. They appreciated the illustration style and the creative use of cat behaviors in both the subject for the design and how the illustrations interacted with the composition.