Tires Plus has a multitude of sponsorship opportunities with local college football, basketball and baseball teams every year. This season, we needed to produce game-day program ads for the different sports that would promote our 30-Minute Oil Change.
Our solution was to create visually arresting football, basketball and baseball images out of oil and connect each one with a different headline. This was the core creative that was versioned out to various college audiences.
This series of truly distinctive images have been well received by the client. In fact, lots of positive feedback continues to “pour” in from college students, too, who also appreciate the images and the time saving 30-minute oil change.