HELIOS is a new luxury botanical skincare line that uses all natural ingredients. The name HELIOS comes from Greek mythology and is the sun personified as a god. The sun sustains life on earth and provides energy for all living things including plants.
The design reflects the brand personality by utilizing uncomplicated design elements. Modern contemporary photographs of lush green plants juxtaposed against a white background dominate the background. The uncomplicated typography reinforces the candid communication. This concept is successful in bringing sophistication and functionality to create a high-end cosmetic line.