New World’s End is a new immersive art experience & audio tour that brings the old 1960s Singapore back to life through a stunning journey that marries stories, history and art; down the streets of the historic Jalan Besar, its back alleys and into hidden rooms & fantasy spaces with its backdrop.
We were tasked to brand and create a poster, together with a set of key visuals that would help to launch this.
We embarked on a period of research to identify the key emblems, landmarks, characters and stories that would define the rich tapestry of this historic area in Singapore. Through illustrations, we depicted the environmental images, archival photos, snapshots of characters to give the poster a friendly, approachable persona which is immersive and powerful at the same time. These elements were framed around the two central key characters of Rosa and Kiran: two seemingly ordinary people whose lives were changed forever by momentous events that took placed in the New World Amusement Park.
The experience opened to great fanfare in July 2021 that saw sold out crowds leading to the end of the year.