Nyte reached out to us to design the visual identity for their line of CBD-infused energy beverages, including the design of their packaging. In a market saturated with fluorescents and over-the-top graphics, the Nyte team wanted something super simple, super bold, and something that wasn't easily mistaken of overlooked on the shelf.
We stripped the flashy graphics and opted to go the typographic route so the message of this product could be communicated as clearly as possible. Creatively fuelled by these energy drinks, our team set out to showcase the brand's personality through vibrant colours set against a stark black background, paying homage to its namesake.
The visual identity of the Nyte brand accomplished everything it set out to do. The initial response to the product has been overwhelmingly positive, as this beverage brand continues to grow across the US.