The Chicago-based metal fabrication company needed a new logo design to promote their business. After visiting the factory and seeing a plethora of greased machinery, button controls, and equipment warning signs, I was inspired by the work environment. The logo acts much like a symbol that could be seen amongst the others in the factory. Depending on the orientation of the logo (vertically seen), it lends itself to a visual representation of the main drill found at the plant. Looking closely, it also spells “TW”, the initials of Tru-Way.