Burger King is a world-wide famous burger brand. However, most consumers are around age 50-64 and younger people think that having meals at BGK is not cool. Purpose of this project is to attract young people around age 18-24 and leave the audience the memorable impression that Burger King is better than they think.
We will hijack Christmas time when families gather and share gifts. For the students who can't visit their family during this time but miss their parents and home-made food, we will invite their mothers and fathers to London and train them as our new Whopper specialists.
Students in London can order Momppers, made by moms, or Poppers made by pops, through the Burger King delivery app. At the end of the day, parents will deliver the burgers they made to their children and spend the most memorable Christmas together.