The assignment was to complete the branding for a restaurant of our own creation. I chose to do a Korean BBQ restaurant that was family oriented while still having elements from the Korean Culture.
I looked for different ways I could mix the Korean culture with the family oriented atmosphere of the restaurant.
I created the logo, the stationary, as well as designed the uniform and potential package designs for the brands own line of sauce customers could purchase. I went for a friendly more playful logo that moved away from the minimal and sleek trend in order to appeal more to families yet maintained a red and black color scheme to nod towards the Korean culture. I also incorporated designs of a tiger and a dragon that blended family and Korean culture once more.