Q&A with Pfizer. 2014 Integrated Annual Review and Corporate Responsibility Report

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Award: Silver

Agency: Ideas On Purpose

Client: Pfizer

Designer: Darren Namaye

Category: Digital; Pharmaceuticals

Country: United States of America

Award: Silver

Agency: Ideas On Purpose

Client: Pfizer

Designer: Darren Namaye

Category: Digital; Pharmaceuticals

Country: United States of America

Title: Q&A with Pfizer. 2014 Integrated Annual Review and Corporate Responsibility Report

Printer: None

Paper: None

Design Firm: Ideas On Purpose

Assignment

The 2014 online-only Integrated Annual Review includes Pfizer’s performance as a business and a corporate citizen.

Approach

The report leads with a video series of employees answering the hard questions, the ones that stakeholders everywhere ask of the company. And it includes third party testimonials to bring to life the impact of Pfizer’s business, science and access efforts on the world. The fully responsive site is optimized for desktop, tablet and phone.