Canada’s #1 coffee brand, Kicking Horse Coffee uses only Fair Trade and organic coffee. Our audience is coffee lovers over 25 years old, concerned with their health and ecology. Purchasing Kicking Horse coffee is about taste and providing benefits to the producers and the consumers.
“The Kick Ass Relationship” is the key message for the consumer, which communicates the relationship with the farmers and consumers through purchasing the coffee. Telling the Fair Trade story brings attention to new and current customers.
Becoming a Kicking Horse Coffee consumer means contributing to benefits for the environment, for the farmers and for all of us.
NOTE: Please add Dave Dick as a second Professor for this entry