Assignment: Describe project and goals
We were tasked with the challenge of creating a new, culturally relevant institution or event. To accomplish this, we needed to research societal needs, consider past industry trends and project how those could translate into future actions. The final project was presented as an integrated advertising and branding campaign that promoted addressing the challenges of fast fashion.

Approach: Creative process & solution
Our research determined that consumer demand is growing for products made with sustainable and ethical methods. We also found that circular fashion is a recent term designed to combat unsustainable fashion practices by connecting all parts of the fashion cycle. Based on these findings, the team imagined a new organization called StylCycl that stresses the problem of unsustainable and unethical fashion while providing tools and ideas to all involved in the lifecycle of garments. The brand identity was designed to support the forward-reaching goals of the circular fashion movement. The logo mark can be separated into four target markets: designers, manufactures, retailers, and consumers. The gradient blends the colors assigned to each group, representing StylCycl's ability to bring people together to achieve its goals.

Results: Project success and client reaction
The organization has two primary outputs: a year-round social initiative for consumers and an annual fashion summit for the industry. StylCycl would implement a series of ads that allow consumers to visualize the impact of fast fashion and direct them toward StylCycl’s website to learn more. The fashion summit enables designers, manufacturers, and retailers to convene and share technological innovations and efforts toward circular fashion. The week-long event closes in a final fashion show called “Evolv" which features work from summit participants. Consumers can attend this show in person or via a live stream to witness a fashion revolution on the runway. These undertakings all support StylCycl in conveying its ultimate mission: getting everyone to change their outfits and change the world.