Thread Channel is a digital platform, which helps it's users discover brands in fashion. In late 2016, Thread Channel decided to partner up with fashion brands that engaged in sustainable practices. They wanted to advertise about this partnership.
Thread Channel always used fashion sketches as one of their main forms of communication. To visualize eco-friendly fashion, elements of nature in it's rawest form was used to create fashion sketches.
Thread Channel received a lot of positive results. Their social media engagement increased by more than 20%. They got a lot of new customers. Huffington Post published an article about Thread Channel's sustainability partnerships.