The Pringles Flavor Slam program is successfully engaging consumers online and in stores.
The program debuted with the release of Dude Perfect’s ping-pong trick shot video on PringlesFlavorSlam.com and Dude Perfect’s YouTube channel, receiving 2,000,000 views on YouTube in the first week and totaling 3,761,730 views by the time of this submission. As of 31/03/2014, the program has garnered a total of 141,600,000+ impressions, of which 44,680,000+ were via earned media.
Pringles Flavor Slam program has also been an impressive sales success, far exceeding the client objective of a 10% lift in sales. Between 15/02/2014 and 31/03/2014, Pringles sales were up 22.2% versus last year at Walmart, resulting in a return on investment of $11.60 (€8.43) for every $1 (€0.73) spent.