Bring the rich history of denim to life, with art that references both its utilitarian roots and its meteoric rise to become one of the world’s most ubiquitous cultural touchstones.
Approach
A graphic western-themed title treatment against a riveted jean pocket sets the tone for a look back at denim’s humble beginnings and unlikely success.
Results
This key art drove interest and awareness for the new documentary, and was repurposed for social, digital, and on-air graphics, driving tune-in and streaming views.
