To symbolize Petron’s premier position in the Philippine oil industry – the largest manufacturer of oil products, unrivalled market leader and a force for change, the number “1” took center stage.
It was created as a vertical collage of images featuring the important activities in the life of Petron, a story of sorts, beginning with the delivery of heavy crude oil by an oil tanker to Petron's $2 billion refinery which has a combined refining capacity of nearly 270,000 barrels per day - to the delivery of a full-range of premium fuels and petrochemicals to over 2,400 service stations all over the country – to the Corporate Social Responsibility (CSR) projects that the company provides thousands of stakeholders.
Inside pages employed a modern design treatment that used different font sizes for different needs (headlines, quotable quotes), info graphics (for important numbers), and full color action shots of happy people (to convey the message of Petron’s customer-centricity). The number “1” collage on the cover was repeated on the inside pages to remind shareholders that they have wisely trusted a blue-chip company, the leader in the oil and fuel industry, with their valued investments.