The design assignment was to create a celebratory new year’s card, that is emailed out to clients and potential clients every year that showcases, captures, and promotes the creativity and innovation that are the hallmark of the firm's work. The aim was to package that inherent excellence through a witty and memorable design that would compel clients to preserve the piece long after the newness of the year had passed—helping to promote the firm and increase its visibility with new potential clients.
Each year the design firm sends out these e-cards that are created to intrigue, and delight our client base to celebrate the holidays. They serve as conversation starters and humanize the relationship by establishing a wonderfully informal channel of communication that extends beyond the professional relationship. Once again this year a typographic approach was used. Red and green were used to capture the spirit of Christmas and the letters were used to celebrate the New Year. Together, the number of letters for the year twenty twenty-one were arranged to create and emulate the Christmas tree symbolically to capture the spirit of the season (both Christmas and New Year).
We measure the success of these mailings through the responses that we receive from our existing clients and by the calls that we get from potential clients. It has been our record, that we get a response to almost every email that is sent. The emailing allows us to reach not only the clients but also the many in the teams that we work and partner with. This card serves as a strong relationship builder. Originally our firm used to mail printed pieces that were sent via snail mail. With the card now being sent via snail mail, our outreach has doubled and has impacted both communication and business with our client base.