The goal of this project was to create a pictorial mark and propose a name for a potential Candle brand by combining two various objects.
The process for this mark began by combining two objects selected from several wordlists of different categories to produce a concept sketch. After further refining, this sketch was digitized and further developed. Once perfecting the mark, any accompanying elements were added, such as text and placement of the brand's name or appropriate color palette.
The project was successful as it had combined a burning candle with the distinct shape and 5.5º tilt of the Leaning Tower of Pisa. The brand formed from this mark is Candela, a candle company based upon Italian heritage, taking one into the world of Italy through its distinct and joyous fragrances.