This ad was an assignment for an Advertising Design class where I learned that to create a successful ad, you must understand the fundamentals of advertising design and push beyond the expected solution. This can be accomplished by using unexpected content to develop unique concepts, the strongest of which will be built on an interdependent platform of brand, image, and headline.
For this assignment, I chose to create an ad for Skinny Dipped Almonds targeted towards a mainly female audience. I wanted to use humor to appeal to the viewer as well as highlighting the brand's confidence in their all-natural ingredients, which would encourage the viewer to find the confidence that they have always had within themselves.
I feel that I successfully attained my goal of this ad through using humor in the overall concept of the design. By hitting on the "Skinny Dipped" part of Skinny Dipped Almonds, I used both imagery and copy to help the viewer find the confidence they have always had in themselves while enjoying a guilt-free snack.