Durex wants to fight for diverse representation and empowerment in sex for disabled people and bridge the perceived gap between disability and sexuality with a campaign that challenge’s people’s preconceptions and stigmas.
Disabled people are not seen as sexual beings or having fully functional sexual relationships. In fact, they're never even seen engaging in PDA, which is a clear indicator of sexual attraction and physical intimacy for everyone. Taking inspiration from the one thing disabled people get almost everywhere, reserved spaces, we decided to reserve spots for Public Display of Disabled Affection or PDDA.
Not Applicable (Student Work)
Miami Ad School
Miami Ad School, Dr S.S. Rao Road, Parel, next to M. G. Hospital Mumbai, Maharashtra 400012 IN