On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.
Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters offer practical tips and first aid advice to individuals on effective self-preservation in the case of a mass shooting.
It was the campaign we didn't want to create.
We also designed an educational website and pages on Instagram and Twitter that informed people on additional ways they could survive—and even prevent further shootings. They detail insights on everything from mental health resources to identifying local shooting locales. All with the desire that gun violence would come to an end one day. And the hope that we could ultimately take down our posters, site and social postings.
Even with their powerful content, the posters were embraced by the community in New York City. Retail shops, movie theaters, restaurants and night clubs throughout the metropolitan area welcomed the posters in reception areas and lounges. And as a result of an article by "Campaign" magazine, traffic to adjoining website increased by 75%.