
- Award
- Silver
- Design Firm
- Owen Gildersleeve
- Client
- Owen Gildersleeve
- Designer
- Owen Gildersleeve
- Category
- Promotion
- Country
- United Kingdom
- Award
- Silver
- Design Firm
- Owen Gildersleeve
- Client
- Owen Gildersleeve
- Designer
- Owen Gildersleeve
- Category
- Promotion
- Country
- United Kingdom
Assignment
SOL is a personal poster created for self-promotion purposes and as the start of a new range for my online shop. The artwork celebrates the start of summer, through 12 circular forms that explore the powerful heat and energy of the sun. I wanted to create an artwork that would allow me to reflect on the sun's paradoxical properties, from its gigantic size and ferocious temperatures to the mellow summer sunshine it creates.
Approach
I wanted to communicate the many sides of the sun through 12 graphic circular forms, each expressing a different behaviour or mood of the sun. The design was drawn up digitally in Adobe Illustrator, picking out a nice limited gradient of tones to use for the various elements to tie everything together. Each element of the design was then cut out from G.F Smith papers, who I partnered with for this piece. The final papercuttings were then layered up and photographed in my studio using natural light to tie in with the theme of the artwork.
Results
The SOL artwork was well received, being a top seller in my new online shop. It was also used as inspiration for a range of new products, repurposing elements of the poster to create a range of apparel from high quality hard enamel pin badges to organic tote bags and hand-sewn baseball caps created in collaboration with illustrator Adam Williams. This new SOL range has been a real success!
Contact Information
- Company Name
- Owen Gildersleeve
- Phone
- +44 (0)7932 331 841
- hello@owengildersleeve.com
- Website
- www.owengildersleeve.com
- Address
- Unit F12
23 - 27 Arcola Street
London, County (optional)
E8 2DJ GB