The goal of this project was to create a print campaign for Yuengling in an interesting and creative way. Yuengling, founded in 1829, is America's oldest brewery.
The fact that Yuengling is America's oldest brewery really caught my attention. I tried to focus on the insight that it has been around for so many defining moments in our country's history. To illustrate this, I depicted many famous and defining moments in our history being celebrated with a Yuengling, shown by the bottle ring in the corner of each image.
As a result, I created a visual and creative campaign that communicated the project goals.