Potamkin leadership approached Level Group to develop a brand architecture and creative strategy for the Potamkin companies: brand positioning and visual identities for Potamkin Fleet Solutions, a new venture that builds and maintains custom fleet facilities, Potamkin Philanthropies, which is committed to supporting social, educational, and scientific initiatives that benefit the communities they serve, and The Potamkin Prize, an annual award celebrating Alzheimer's research.

Working closely with the Potamkin team led by Andi Potamkin, Level Group’s research-driven process to develop identities for three very different companies (one commercial, and two philanthropic) resulted in solutions that are distinct from one another, and yet reflect a brand ethos that unites them. All three entities address different audiences and provide distinctly different services, yet, all three carry the family name and a generational tradition of raising up communities through enterprise, innovation, and humanitarianism.

Brand architecture and strategic approach that speaks appropriately to diverse audiences – national companies and municipality fleets (Potamkin Fleet Solutions), the scientific community (The Potamkin Prize), and press & media, the general public, beneficiaries, philanthropists (Potamkin Philanthropies) – and unites the Potamkin family of companies.