Create an educational piece that could be used as a Cepheid give-away.
Created a 2017 calendar that Included facts about infections and diseases so that it could be used as a giveaway to customers and distributors.
Working off graphics that were developed for Cepheid’s annual report, images of patients and healthcare providers were linked with Cepheid technology providing a connection to the patient. The goal was to convey how Cepheid innovation has a positive and direct impact on the healthcare of patients. In addition, to be able to qualify as a leave behind, educational facts about diseases and infections were incorporated with each month.