The company ForteMasso is located in the heart of the Langhe in Piedmont, in the municipality of Monteforte d'Alba. Its vineyards are all part of Castelletto Cru and the company also belongs to the historical vineyard Pressenda. The location and the perfect exposure of the hills guarantee the production of high quality wines, always respecting the philosophy of the group that brings us to implement precision farming. The vines Prince are therefore those that represent the history and tradition of the Langhe: Barbera and Nebbiolo, that day will be the traditional wines linked to them, Langhe Nebbiolo, Barbera and Barolo large. This new company will strengthen the family project Gussalli Beretta in the panorama of Italian wines of excellence.
For this new winery in Piemonte has been asked to create the brand and was required the design a visual for a naming. The agency created a lettering, a brand and a label in french style: has been reconstructed the styles that remind the geographical area. Essentials elements: brand values, market position and range of products.
The lettering has been completely designed to ForteMasso and fits into a larger branding project that includes the holding company and other wineries of Agricole Gussalli Beretta group.
They were also made to put on the bottle and the packaging (wooden boxes, cartons). In its extreme simplicity, for the processing of the label it has been thought a particular effect (braille) that would bring in relief the mark. The brand is designed in two different colors depending on the reference.
The references we have worked on so far are two: Barbera d'Alba and Langhe Nebbiolo and the brand has been designed in two different colors depending on the reference, so that they are immediately recognizable.