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Nexus Family Healing is a national nonprofit providing mental health services to youth and families. They selected ECKES design to evolve their brand, better reflect their mission to provide innovative, personalized, trauma-informed mental health care to families, and strengthen brand awareness within the market.
We developed a cohesive brand strategy, which included visual identity development and its execution across all print and digital applications.
We renamed the organization “Nexus Family Healing” to more clearly reflect their commitment to long-term family stability. (“Nexus” had been part of their previous name, and was kept for brand equity.)
We crafted a logo wherein the interconnection of the “Nexus” letterforms, along with the supportive caresses of the “N” and “X,” reflect Nexus’ commitment to supporting families in crisis. We utilized the new signature “N” to create a negative space, dividing the mark into three separate, but aligning, components symbolizing their three core service areas. The identity development was guided by Nexus’ brand attributes and differentiators. Its vibrant color palette and strong use of texture balanced by ample white space and a cool-toned photography style resulted in an identity that was both captivating and distinctive.
As part of our strategy to differentiate and elevate Nexus from its competitors, we also commissioned a set of brand illustrations conveying the feelings and emotions of Nexus youth and families in a very universal way…feelings of anxiety, trauma and loneliness to safety, confidence and family love. These illustrations spoke to the shared human experience, while also helping build this decidedly sophisticated identity.
The new identity is as fresh and progressive as Nexus Family Healing itself, communicating their expertise at every turn with optimism, creativity and heart. In addition, the identity was developed to meet today’s multi-channel needs, and is flexible in its varied applications across print and digital marketing to motion/video and environmental applications.
This rebrand played a crucial role in the strategic evolution of this organization, helping unify its employees through a shared brand purpose and successfully position it for future growth. The brand launch was met with much enthusiasm and positive feedback both internally and externally.