We developed a cohesive brand strategy, which included visual identity development and its execution across all print and digital applications.
We renamed the organization “Nexus Family Healing” to more clearly reflect their commitment to long-term family stability. (“Nexus” had been part of their previous name, and was kept for brand equity.)
We crafted a logo wherein the interconnection of the “Nexus” letterforms, along with the supportive caresses of the “N” and “X,” reflect Nexus’ commitment to supporting families in crisis. We utilized the new signature “N” to create a negative space, dividing the mark into three separate, but aligning, components symbolizing their three core service areas.
The identity development was guided by Nexus’ brand attributes and differentiators. Its vibrant color palette and strong use of texture balanced by ample white space and a cool-toned photography style resulted in an identity that was both captivating and distinctive.
As part of our strategy to differentiate and elevate Nexus from its competitors, we also commissioned a set of brand illustrations conveying the feelings and emotions of Nexus youth and families in a very universal way…feelings of anxiety, trauma and loneliness to safety, confidence and family love. These illustrations spoke to the shared human experience, while also helping build this decidedly sophisticated identity.