ARSONAL, Michael Brittain, VP (FX Networks), Rob Wilson, VP (FX Networks)
ARSONAL / Jesse Vital
Lisa Lejeune (FX Networks)
Laura Handy (FX Networks)
The creative direction was to present psychedelic-inspired illustrated concepts that would contain Easter eggs from the previous two seasons for fans of the show. The ultimate goal was to have a multi-piece campaign where each piece had a different style.
We explored a variety of illustration styles and color palettes and integrated multiple options for ways to represent elements and characters from the series.
This piece is ultra vibrant and eye-catching while representing the full circle journey of the series by incorporating elements not only from the past two seasons but also the upcoming final one. This piece also fulfilled the ultimate campaign goal by feeling wildly different from our other illustrated piece in both style and palette.